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Leveraging the ASA Brand for Success

Jul 05, 2018
Important tips on using the ASA credential and logo

The American Society of Appraisers is one of the most recognized and respected valuation professional organizations around the world. Why? Because of our members! For nearly a century, countless numbers of members have served as positive brand ambassadors performing best in class appraisal services; working with referral sources; educating courts, government agencies and lawmakers; presenting at events; authoring articles; and most importantly including their ASA credentials and logo on reports, business cards, websites and marketing materials.

New NAIFA members seeking to learn how the ASA or IFA credentials should be listed and logo used can view the ASA Logo and Branding Guide available online.

To access:
1.    Visit;
2.    Login using your username and password;
3.    Locate the Quick Links menu located in the lower left side; and
4.    Select the ASA Logo and Branding Guide link.

For questions or more information contact ASA at or (800) 272-8258.