Chapter Event Request Form

Tuesday, November 14, 2017
8:00 am - 5:00pm

$250 Member | $275 Non-Member
Special discounts available - see below

Offices of KPMG San Francisco
55 Second Street, 11th Floor
San Francisco, CA 94105


Register Now

ASA Annual Fair Value Conference—San Francisco

The 9th Annual Fair Value Conference - San Francisco will be held on Tuesday, November 14, 2017.

Range of Presentation Topics

The conference agenda will cover a range of fair value measurement and valuation topics, including:  ASC 718, equity allocation valuation models, the audit review process, CEIV, fair value of minority interests, intellectual property transaction trends, revenue recognition and lease accounting, and other current and future expected trends regarding AICPA, FASB, SEC and international accounting standards.



Tuesday, November 14, 2017

  • Registration and Continental Breakfast: 7:30 - 8:00 AM
  • Introductory Remarks: 8:00 - 8:15 AM
  • FV Forum Panel
    Carl Saba, Hemming Morse
    Joe Orlando, Frank Rimerman
    Mike Massey, Moss Adams
    Annika Reinemann, Brittan Park Valuation
  • 409A I Option Pricing Model Remedies
    Biljana Marijanovic, E& Y
    Paul Vogt, Houlihan Lokey
  • Regulatory Panel
    Austin Lee, Deloitte (former SEC Valuation Fellow)
    Adam Smith, PwC ( current IVSC, former FASB Fellow)
    George Wilfert, PCAOB
    Christy Chow, Grant Thornton
    Chad Morrissey, PwC
  • Valuing and Transacting Tech & IP
    John Hudson & Matt Moyers, Houlihan Lokey
  • Fair Value of Minority Interests in 2018 (ASU 2016-01)
    Peter Tan, PwC
    John McIntosh, Houlihan Lokey
  • New Revenue Recognition and Lease Accounting Standards and Their Impact on Fair Value Valuations
    Ryan Citro, EY
    Michael Mulkerin, EY
    Adam Smith, PwC
    Bert Niemi, E& Y
  • Networking Hour: 3:30 - 4:30 PM


Why Attend?

Timely Updates on Topics of Current Interest - The topics represent leading edge topics selected for their importance to professionals that perform financial reporting valuations.

Nationally Recognized Speakers - This is an opportunity to obtain insights from many of the leaders in our profession. In all prior years, we've assembled rosters of nationally recognized speakers.

Practitioner Focus - This conference is focused on the needs of valuation and accounting professionals involved in the development and audit of fair value estimates. Insights can be immediately employed in your technical or business management of your professional practice.

Exceptional Networking Opportunity - With valuation practitioners from the leading accounting firms and top boutique valuation firms, this continues to be an exceptional networking opportunity.

ASA and AICPA Continuing Professional Education - The conference will provide continuing professional education credit by both the American Society of Appraisers (ASA) and the American Institute of Certified Public Accountants (AICPA). This is a timely and cost effective means of obtaining CPE hours for your reaccreditation.

Competitive Pricing - ASA continues to price the conference at an extremely low cost as a benefit to its membership and the community at large.


Cost: $250 Member | $275 Non-Member
*Onsite registrations will be $75 more.


  • Groups of four or more registrants from the same firm may receive discounts of $25 off registration. - call (800) 272-8258.


W Hotel San Francisco
181-3rd Street
San Francisco, CA 94103

Palace Hotel
2 New Montgomery Street
San Francisco, CA 94105

Marriott Marquis
780 Mission Street
San Francisco, CA 94103

St. Regis San Francisco
125 3rd Street
San Francisco, CA 94103

All hotels have parking. If they are not staying overnight, the closest parking is:

Palace Garage Parking
125 Stevenson Street, SF
Open 24 Hours Daily

NASBA and Continuing Professional Education (CPE) Credit:

The American Society of Appraisers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to seven (7) CPE credits in Specialized Knowledge and Applications
Program Level: Advanced
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy

Who Should Attend? Appraisers, accountants, financial professionals and others who are responsible for fair value related valuation and reporting.

View attendees from past conferences.