Chapter Event Request Form

June 3-5, 2019

Metropolitan at The 9
2017 E 9th Street
Cleveland, OH 44115

Early Registration (Prior to 3/1/2019)
$695 Member
$795 Non-Member

Standard Registration
 $795 Member
 $895 Non-Member

Register Now

8th Annual Equipment Valuation Conference

Sponsored by ASA’s Machinery and Technical Specialties Committee, this annual event has grown to become the definitive source for the latest insights into equipment valuation. From its informative educational sessions on current market conditions and trends from experts in the field to hands-on equipment inspections, combined with ASA continuing education credits, valuable networking opportunities and a variety of entertainment options in the beautiful city of Cleveland, the Conference has garnered attention from appraisers, equipment management professionals, remarketers and industry service providers who have recognized the ROI provided.


The conference will feature sessions on the latest trends and issues impacting the machinery and equipment market presented by leading professionals.

Monday, June 3

8:00am - 5:00pm
7-Hour USPAP
Additional Fees Apply.
Register Here

6:00pm - 8:00pm
Welcome Reception

Tuesday, June 4

7:00am - 8:00am Breakfast

8:00am - 8:30am Opening Remarks

8:30am - 10:00am Economic Update
Mekael Teshome | Vice President & Senior Regional Officer
Federal Reserve Bank of Cleveland

10:00am - 10:15am Break

10:15am - 10:45am ASA Update
John Russell | Senior Director of Government Relations and Business Development
American Society of Appraisers

10:45am - 11:00am Break

11:00am - 12:00pm 2019 Plastics Update
Kenneth M. Heyse, ASA | President and Managing Director Plastics One Asset Advisors, LLC

This session will cover the latest developments in Injection Molding, Blow Molding, and Extrusion Equipment markets. Market segment dynamics will be discussed as well, particularly the Automotive Market for Plastics Machinery. The resurgence of the Recycling Industry for all plastics, but in particular PET bottles, will also be presented.

12:00pm - 1:15pm Complimentary Lunch

1:15pm - 2:15pm How to Grow Your Business and Get More Leads Using Digital Marketing
Brian Ferritto | Partner and Digital Marketing Strategist

Learn how to use Search Engine Optimization (SEO), Digital Advertising (PPC) and Social Media to help grow your business.  42connect, a digital marketing agency specializes in lead generation will walk you through why digital marketing is important for your business and how it will help your business grow. 

2:15pm - 2:30pm Break

2:30pm - 3:30pm Food Industry Trends and Machinery Value Insights
Otto Cuyler | President
Cuyler Food Pro

Don't miss this overview of the food processing industry; touching on the various categories, such as bakery, meat and poultry, beverage, dairy, fruit and vegetable and others. The primary focus will be on food industry trends, emerging technologies and the market for used food processing and packaging machinery as well as value trends of the last several years and forward looking value projections.

3:30pm - 5:00pm It's More Than Just a Number
Kevin Sensenbrenner, ASA | Senior Vice President, Senior Managing Director - Asset Management
Stonebriar Commercial Finance

7:00pm Cleveland Indians vs. Minnesota Twins
(optional event)

Join fellow conference attendees for an exciting evening of Indians Baseball! Located above the first-base line, Club Seats provide excellent views and amenities for an exceptional value. Enjoy the game from a prime outdoor location with access to the climate-controlled Club Lounge, located directly behind the seating area. All Club Seat tickets include all-inclusive food and non-alcoholic beverages available in the Club Lounge.

Additional fee of $69 per person. Tickets can be purchased at the time of conference registration.

Wednesday, June 5

7:00am - 8:00am Breakfast

8:00am - 9:15am Transportation
Rob Slavin | Senior Valuation Analyst
Ritchie Bros. Auctioneers

9:15am - 9:45am Interactive Networking Break

9:45am - 11:00am The Only Thing That Matters is Yellow Iron
Brad Hartsburg, ASA | President
Fortress Machinery Appraisals and Consulting Inc.

This session will cover a brief history of heavy equipment, the different configurations and their uses, explanations of different attachments and their uses, along with discussion on life cycles and value retention.

11:00am - 11:30am Interactive Networking Break

11:30am - 12:30pm How to Have Fun Appraising Forklifts
Joseph Joyce | Senior Sales and Purchasing Account Manager Russell Equipment Company

Forklifts are boring but that doesn’t mean you can’t have fun doing your appraisal.  Join Joe Joyce from Russell Equipment Company for an interactive photo review of the major components for forklifts with tips, tricks, examples and bad jokes that promise you will never again appraise a forklift the same way.

If you have a little time to spare immediately following the conference, take advantage of some of the best of Cleveland! Less the ½ a mile from the hotel, a trip to the Rock & Roll Hall of Fame never disappoints. Looking for a quick but creative lunch? Check out Walnut Wednesday, the largest Food Truck gathering in downtown. Located in Perk Plaza and only 2 blocks away, you’ll find some of Cleveland’s favorite food truck grub.


Continuing Professional Education

10 hours of continuing education (CE) credits will be given for full attendance of the conference. Attendees may request reaccreditation credits for attending educational sessions held at the conference. The CE form will be available at the registration desk. Attendees must retain copies of the form in their personal files to receive credit for attending and refer back to them when they renew their reaccreditation online. CE forms are no longer processed by ASA HQ.

Who Should Attend?

Appraisers, equipment management professionals, remarketers and industry service providers.

View attendees and photos from last year's conference.


Metropolitan at the 9
2017 E. 9th Street
Cleveland, OH 44115

Special Group Rate: $169 single/double occupancy

Hotel Reservation Cutoff Date:
The ASA group rate is available until Sunday, May 12 (or earlier should room inventory run out). Reservations made after the cutoff date (or once the block is full) will be subject to availability and current room rate.

To make hotel reservations online, use the 8th Annual Equipment Valuation Conference reservation link.

To contact the hotel directly, call +1 216-239-1200 and reference American Society of Appraisers Equipment Valuation Conference.  

Getting There

Metropolitan at The 9 is 13 miles/30 minutes from Cleveland Hopkins International Airport. Taxis are easily accessible the airport and the cost should range between $40-$50. For further information about this property, including driving directions, visit their web site.



Gold Sponsorship    Gold Sponsorship


Silver Sponsorship



Bronze Sponsorship

Bronze Sponsorship   Bronze Sponsorship


Friend Sponsorship  Friend Sponsorship
Friend Sponsorship



Friend Sponsorship


Friend Sponsorship
Taylor & Martin, Inc.

Friend Sponsorship



Sponsorship opportunities available - view opportunities or call (800) 272-8258. Download Sponsorship Agreement.


For more information contact Joseph Santora, ASA or call (440) 237-0800.

Can’t attend the 2019 Equipment Valuation Conference? 

Consider attending the Machinery & Technical Specialties track at the 2019 International Appraisers Conference August 25-28, 2019 in New York, NY.