Chapter Event Request Form

June 6-7, 2017
8:00am - 5:00pm

 Metropolitan at The 9
2017 E 9th Street
Cleveland, OH 44115

$795 Member; $895 Non-Member

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6th Annual Equipment Valuation Conference

Sponsored by ASA’s Machinery and Technical Specialties Committee, this annual event has grown to become the definitive source for the latest insights into equipment valuation. From it's informative educational sessions on current market conditions and trends from experts in the field to hands-on equipment inspections, combined with ASA continuing education credits, valuable networking opportunities and a variety of entertainment options in the beautiful city of Cleveland, the Conference has garnered attention from appraisers, equipment management professionals, remarketers and industry service providers who have recognized the ROI provided.


The conference will feature two full days of sessions on the latest trends and issues impacting the machinery & equipment market presented by leading professionals.


Additional value-added special events: Pre-Conference 7-Hour USPAP Update class with machinery and technical specialties focus (separate registration required); Conference Welcome Reception (included); and offsite Tours (included).


Monday, June 5, 2017

8:00am-5:30pm      Pre-Conference—7-Hour USPAP Update class*
*Separate registration required 
4:30pm-6:00pm     Registration - The Vault
6:00pm-8:00pm     Conference Welcome Reception**—Azure Sun Lounge (Included)
**Wristband is required, receive at Registration

Tuesday, June 6, 2017 (Day One)

6:00am-7:00am      Breakfast
7:00am-8:30am     Keynote Address: Entering a New Era by Mekael Teshome - The November elections ushered in a new era with major policy changes now on the horizon. Join PNC Economist Mekael Teshome for a discussion of the economic outlook in this new environment. In this enlightening session he'll review the U.S. and global economic outlooks; examine how changes to tax, trade and fiscal policies impact the economic outlook; and identify balance of risks facing policymakers.
8:30am-8:50am     Break
8:50am-9:40am     Changing Market Landscape and Appraisal Challenges in the Plastics Industry by Kenneth M. Heyse, ASA - This session will address the recent downturn in Capacity Utilization in Plastics Processing- Is it a long term trend or a short term correction? Forecast data on the Housing Market, Consumer Packaging and other main markets for Plastics Products will be discussed along with their potential impacts on values. The potential renegotiation of NAFTA and how it may affect the Plastics Industry will be presented. Other topics will include the effects of exchange rates on replacement cost new in major segments, and how imported Chinese machinery is driving replacement cost new down and negatively impacting used machinery values in some sectors. Case studies will be discussed where imported machinery from China has been a success, and where it has been problematic, especially from the asset based lending collateral evaluation perspective.
9:40am-10:30am     State of the Transportation Industry by Michael J. Holck, ASA - Learn more about the current trends that drive value in the transportation industry. This session will provide insight into the components that increase or decrease the value of a truck or trailer.
10:30am-10:50am     Break
10:50am-11:40am     State of the Construction Industry by Joe Santora, ASA - What are the current market conditions and trends that are currently driving value in the construction industry? This session will provide insight into equipment specs,  what to look for, as well as what ads or takes away from value.
11:40am-1:15pm     Lunch on Own
1:15pm-2:05pm     An Overview of Common Radiology and Endoscopy Equipment by Douglas R. Krieser, ASAHealthcare is constantly changing. The values of equipment and the anticipated use of equipment within healthcare also changes frequently. Some of the value drivers of medical equipment are the same as value drivers for other equipment we appraise. However, there are unique drivers such as Medicare reimbursements and government regulations which also influence value. This presentation will provide a brief overview of two common types of medical equipment, C-arms/radiology equipment and endoscopy equipment, but the trends and data can be applied to many different types of medical equipment.
2:05pm-2:30pm     Break
2:30pm-3:20pm     Asset Management Trends in Energy Finance by Scott Schauer  - This session will offer a current, brief practical discussion on key topics regarding energy related assets from a portfolio/asset management perspective. Current industry and market trends as well as short term forecast for various energy related assets including oil and gas drilling, extraction/workover, hydraulic fracturing, gas compression and related assets. Valuation, market and equipment supply/demand trends will be covered at a fairly high level using recent experience and market observations from an active and sizable energy equipment finance portfolio.
3:20pm-4:10pm     Food Processing Market Trends by Otto Cuyler - Otto Cuyler of Cuyler FoodPro, a 3rd generation used food machinery dealer and appraiser in their 75th year, will present an overview of the food processing industry; touching on the various categories, such as meat and poultry, beverage, dairy, fruit and vegetable and others. The primary focus will be on the market for food processing and packaging machinery, trends of the last several years and forward looking projections. Mr. Cuyler will also discuss his company’s valuation methodology, forward looking residual value matrix and remarking strategies.

Wednesday, June 7, 2017 (Day Two)

6:00am-7:00am      Breakfast
7:00am-8:30am     Mock Trial by Roger Durkin, FASA - This session will showcase how your appraisal can and will be dissected by an attorney. Through role play we’ll review questions that are posed under oath and way you can adjust your appraisal to justify value.
8:30am-8:50am     Break
8:50am-9:40am     Asset Management - Appraisal Standards Discussion by Kevin J. Sensenbrenner, ASASteven Robbins and Robert Mercagliano  - This enlightening panel will discuss the look, feel and content of appraisals and why some reports fall short of the mark. Learn more about Asset Manager’s lease transaction inspection/field work expectations, the importance of setting prospective values, and application and development nuances of “In Continued Use” values used in Lessor/Lessee end of lease negotiations.
9:40am-10:30am     Market Value of Machine Tools by Mike Clark - This session will provide an overview of the factors affecting the value of machine tools and printing equipment. Topics to include type of machine; technological considerations; market acceptability and economic considerations.
10:30am-10:50am     Break
10:50am-11:40am     Accidents, Bankruptcies and Oil – Why 2016 Was So Bad for Helicopters— Sharon A. Desfor, ASA - From crashes of new helicopter prototypes to the grounding of most of the North Sea fleet, from the bankruptcy of the biggest offshore operator to that of the smallest manufacturer, from $30/bbl oil early 2015 to the OPEC deal in late 2016, for the past twelve months the helicopter market has dealt with its worst news since 2009.  What happened, when, and how did it affect the helicopter market? Can it recover, and if so, what will it take to get there? Join Sharon Desfor, President of HeliValue$, Inc., to get the low-down on the bad news of 2016, the improvements to hope for, and the outlook for helicopter values in 2017 and beyond.
11:40am-1:00pm     Lunch

Tour 1 -

Jergens, Inc.
 – sponsored by Direct Forklift and Equipment

Don’t miss a tour of Jergens, one of the world’s largest manufacturers of standard tooling components, engineered solutions and products to the manufacturing industry. Experience what it is like to work in a high-tech manufacturing facility, experience plant operations to get a first-hand look at Fast Forward, a new product demonstration center and learn about today’s manufacturing environment.


Tour 2 -
Cleveland Police Aviation Unit
Join Captain Allen Chenko for a tour of the Cleveland Police Aviation Unit. This program will provide an in-depth look at the maintenance frequency, cost and other aspects involved in the life cycle of a helicopter.


Continuing Professional Education

Conference qualifies for up to 14 hours of ASA CE credits.

Who Should Attend?

Appraisers, equipment management professionals, remarketers and industry service providers.

View attendees and photos from past conferences.


"The presenters not only know the market, they are the market, and the information they shared was invaluable."  —Paul R. Wride, SVP Manager - Equipment Sales & Dispositions, Banc of America Leasing.

"The conference packed in a lot of valuable information for the dollars spent and would recommend it."  —Mark Ulrich, ASA, Senior Equipment Analyst, U.S. Bank Equipment Finance.


Metropolitan at The 9
2017 E 9th Street
Cleveland, OH 44115
Reserve lodging online or call 1-855-696-4735
Mention "American Society of Appraisers Conference" to receive group discount rate.
Rate expires May 15, 2017

Getting There

Metropolitan at The 9 is 13 miles/30 minutes from Cleveland Hopkins International Airport. Taxis are easily accessible the airport and the cost should range between $40-$50. For further information about this property, including driving directions, visit their web site.





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Sponsorship opportunities available - view opportunities or call (800) 272-8258. Download Sponsorship Agreement.

*Any opinions presented in the sessions are those of the instructor(s) and do not represent the official
position of the firms the individual instructors represent, sponsors or the American Society of Appraisers.



For more information contact Joseph Santora, ASA or call (440) 237-0800.