AR804-CON 2018 Session: Growing Your Online Presence with Measurable Results


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Session Description

A comprehensive marketing strategy leverages Social Media that makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This session provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting on technology integrations, restaurant and retail marketing, customer loyalty programs, partnership development and charity work.  

Speaker

David A. Mitroff, PhD | Business Consultant and Marketing Expert | Piedmont Avenue Consulting, Inc.

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Disclaimer: The opinions expressed in this presentation are that of the presenter(s) and do not necessarily reflect the views and opinions of the American Society of Appraisers.

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