Dr. John Paglia will discuss the following topics related to the Private Cost of Capital Model. Is public cost of capital data applicable to privately-held companies? How do business appraisers feel about using public data to value privately-held companies? Where do private businesses obtain capital and what are the return expectations of various private capital providers such as private equity groups, mezzanine investors, and senior lenders? How do private capital providers evaluate potential investments? How can we translate survey data from the Pepperdine Private Capital Markets Project into discount rate estimates using the Private Cost of Capital Model?

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