Join small business marketing expert, Laura B. Poindexter, as she reviews what should and should not be included on your business web site along with some innovative ways to make your web site lead generating.

What you'll learn:
- The basic must haves for your website
- How to speak directly to your prospective audience
- How to create clear calls to action for your site visitors
- How to use design elements to improve readability
- How to effectively integrating social media into your site
- What to include for mobile devices
- How to test and track your site

You are sure to leave this presentation with a list of improvements to your current site that will have a direct effect on your bottom line. You will also learn about a host of tools to improve usability and track web site engagement.

Presenter: Laura Poindexter, Queenb Creative.

Two (2) CE credits will be available for ASA reaccreditation.

Please submit the CE Request Form to receive credit. You may only receive credit once for this webinar.

*Disclaimer: The opinions expressed in this presentation are that of the presenter(s) and do not necessarily reflect the views and opinions of the American Society of Appraisers.

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