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Disciplines/Specialties Business Valuation | ||||||||||||
BURTON H. MARCUS, Ph.D., ASA
Summary of Background and Experience
Burton H. Marcus, Ph.D., A.S.A., is Vice President of Stonefield Josephson, Inc. He was previously the founder of a business valuation and consulting firm located in Southern California. Before devoting his total efforts to business valuation and consulting in the mid 1980’s, Dr. Marcus was a full-time member of the faculty at the Graduate School of Business Administration, University of Southern California where he holds emeritus status.
Dr. Marcus has served as a consultant to regional , national, and international organizations and has had in excess of 25 years of consulting and research experience with major corporations. He has written numerous articles related to his research and is the author of several college textbooks. He is a frequent speaker and reviewer, was formerly consulting editor for Little, Brown & Co., and was director of several educational and association programs. Dr. Marcus has and continues to serve on the Board of Directors of several Southern California and national organizations. Dr. Marcus is a senior member of the American Society of Appraisers, A.S.A., within the Business Valuation discipline. He is a member of the American Society of Appraisers subcommittee on education, and holds the office of Treasurer of the Los Angeles Chapter. He has qualified and testified extensively as an expert witness on valuation and business related matters.
Several cases which are representative of the work performed can be summarized as follows.
(1) Spraylet v. International Marketing, Los Angeles County Superior Court. The case involved misappropriation of technical process data. Dr. Marcus represented the plaintiff. Client obtained what was at the time the largest verdict ever returned under the Uniform Trade Secret Act.
(2) C3 Enterprises v. George W. Carter, et. al., Los Angeles County Superior Court. Dr. Marcus represented the defendant. Plaintiff sought to recover $3 million for fraud in connection with the sale. Defendants were awarded over $350,000 in attorneys fees against plaintiff.
(3) Eminent Domain Case. Dr. Marcus represented the condemning agency. Demands for loss of goodwill and business interruption damages exceeded $8 million. Settlement was for $1 million.
EDUCATION
Doctor of Philosophy, 1965: Northwestern University, Evanston, Illinois. Field: Business Administration
Master of Arts, 1957; Syracuse University, Syracuse, New York. Field: Industrial Psychology
Bachelor of Arts, 1956, Queens College, Flushing, New York. Field: Psychology
PROFESSIONAL EXPERIENCE
Vice President, Stonefield Josephson, Inc., 1620 26th Street, Suite 400 North, Santa Monica, California 90404-4041, 1997 to present.
President, Burton H. Marcus, Inc., 655 Deep Valley Drives, Suite 125, Rolling Hills Estates, California 90274, 1992-1997.
Executive Vice President and Director, HM&L, 800 South Figueroa Street, Los Angeles, California, 1981 to 1992.
Emeritus Associate Professor, Department of Marketing, School of Business Administration, University of Southern California, Los Angeles, California, 1986 to present.
Associate Professor, Department of Marketing, School of Business Administration, University of Southern California, Los Angeles, California, 1972 to 1986.
Assistant Professor, Department of Marketing, School of Business Administration, University of Southern California, Los Angeles, California, 1966 to 1972.
President, National Research Center, Inc., 680 Wilshire Place, Los Angeles, California, 1972-1973.
Marketing Research Director, B L & D Advertising Agency, 3300 Wilshire Boulevard, Los Angeles, California, 1969-1970.
Assistant Professor, Department of Business and Economics, Illinois Institutes of Technology, Chicago, Illinois, 1962-1966.
Market Analyst, United States Rubber Company, Footwear and General Products Division, Mishawaka, Indiana, 1961-1962.
Assistant of Chief (Military Office Human Resources Research Office), United States Continental Army Command, Fort Monroe, Virginia, 1959-1960.
Market Analyst General Electric Company, Television Receiver Division, Syracuse, N.Y., 1957.
PROFESSIONAL ACTIVITIES
Consulting experience includes focus on business valuation, marketing and management. The list of clients includes national and international corporations as well as government organizations. Emphasis has been in the areas of business valuation, business strategy, market and management analysis, and product development.
Clients include: Metropolitan Water District of Southern California; General Telephone Company of California; PacTel Mobile Access Corp.; ARCO; TreeSweet, Inc.; Southern California Edison; Department of Justice, State of California; California Hardware Company; Luz International, Ltd.; State Bank of New South Wales; City of Los Angeles; City of Santa Ana; City of Pasadena; City of Orange; County of Los Angeles, County of San Bernardino, Los Angeles School District; Hill, Farrer & Burrill; Bryan Cave; Burkley, Greenberg, Fields & Whitcombe; Friday, Eldredge & Clark; Hennelly & Sloan; Christensen, White, Miller, Fink, Jacobs & Shapiro; Sheppard, Mullin, Richter & Hampton; BMB Brokers, Inc.; Gerontological Planning Associates, Inc.; Craig Corporation, Inc.; Doremus & Company; Magnasync/Moviola, Inc.; Boise Cascade, Inc.; Kaiser-Aetna; Warmington Homes, Inc.; Ponderosa Homes, Inc.; Caravel Enterprises, Inc.; Leiner Health Products, Inc., Bergen-Brunswig Drug Company, Inc.; BBC Laboratories, Inc.; Naturade Products, Inc.; The Lefebvre Companies, Inc.; Ducommun, Inc.; Filtar Corporation; Irvine Savings & Loan Association; and Hollywood National Bank, Inc., as well as other professional law firms and accounting firms.
Dr. Marcus has served as the director of a number of professional programs as well as the chairperson for presentations at professional meetings. In addition, Dr. Marcus has spoken extensively on valuation and marketing-management issues to participants of professional organizations, educational seminars, panels and business groups. Currently, he is a member of the Board of Directors of the Los Angeles Chapter of the American Society of Appraisers, and a member of the ASA Business Valuation faculty.
PUBLICATIONS
Books
Modern Marketing Management (co-author), New York: Random House, Inc., 1980.
Marketing Analysis and Decision Making, Boston: Little, Brown and Company, Inc., 1979.
Modern Marketing, (co-author) New York: Random House, Inc., 1975.
Monographs
Study of the Clerk's Office, United States Court, Central District of California, Los Angeles: University of Southern California, Research in Business and Economics, 1967.
Articles
"Perspectives in Eminent Domain: Research Findings," Right of Way, April/May 1995, pp. 10-13.
"The Misinterpretation of Muller in Goodwill Loss Claims, Business Valuation Review," May 19, 1989, page 129, (co-author)
"Definitional and Operational Perspectives in Business Goodwill, "Business Valuation Review, September 1988, p. 97 (co-author)
"Market Comparables in Valuation: The Lotz Case Revisited, "Los Angeles Daily Journal, June 24, 1983, p. 13 (co-author)
In addition, Dr. Marcus has published approximately twenty other articles and manuscripts on marketing and management, its application and theory.