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How to Make Money

Jun 30, 2021

While some jewelers launch their businesses with a clear focus, others need time to figure out their best path. 

Once you do decide to specialize and want it to become known, it makes sense to relaunch the business and to use that as the opening salvo in all of your marketing. It gives new people a reason to come to your store, but it won’t alienate current core clients, who will continue to visit. 

InStore’s article written by Eileen McClelland shares her insights on website updates, SEO targeting, and preparing for a major social media campaign. 

Click here to learn more. 

Disclaimer: The views, opinions or examples included in linked article are those of the author and do not necessarily reflect an official policy or position of ASA or its members.