Chapter Event Request Form

When: Tuesday, November 17, 2020

Price: Early (Prior to September 1, 2020)
$275 member; $325 non-member

Standard: $300; $350 non-member

Where: Offices of KPMG
55 Second Street, 11th Floor
San Francisco, CA 94105

Register Now

2020 ASA Fair Value Conference—San Francisco

The American Society of Appraisers is pleased to present the 2020 ASA Fair Value Conference— San Francisco to be held on Tuesday, November 17, 2020 at KPMG in San Francisco, CA.

Range of Presentation Topics

The conference agenda will feature presentations from nationally recognized speakers who are profession leaders, covering a range of fair value measurement and valuation topics, as well as other current and future expected trends regarding the FASB, SEC and international accounting standards.


(Detailed schedule coming soon)

7:30am - 8:00am Registration and Continental Breakfast
8:00am - 8:15am Introductory Remarks
8:15am - 9:00am Session 1
9:00am - 10:00am Session 2
10:00am - 10:45am
Session 3
10:45am - 11:00am Morning Break
11:00am - 11:30am Session 4
11:30am - 12:00pm Session 5
12:00pm - 1:00pm Buffet Lunch
1:00pm - 1:10pm Afternoon Remarks From ASA
1:10pm - 1:40pm Session 6
1:40pm - 2:35pm Session 7
2:35pm - 2:45pm
Afternoon Break
2:45pm - 3:30pm
Session 8
3:30pm - 4:15pm
Session 9
4:15pm - 4:45pm Session 10
4:45pm - 5:00pm
Session 11
5:00pm - 6:00pm
Networking Hour

Why Attend?

Timely Updates on Topics of Current Interest - The topics represent leading edge topics selected for their importance to professionals that perform financial reporting valuations.

Nationally Recognized Speakers - This is an opportunity to obtain insights from many of the leaders in our profession. In all prior years, we've assembled rosters of nationally recognized speakers.

Practitioner Focus - This conference is focused on the needs of valuation and accounting professionals involved in the development and audit of fair value estimates. Insights can be immediately employed in your technical or business management of your professional practice.

Exceptional Networking Opportunity - With valuation practitioners from the leading accounting firms and top boutique valuation firms, this continues to be an exceptional networking opportunity.

ASA and AICPA Continuing Professional Education - The conference will provide continuing professional education credit by both the American Society of Appraisers (ASA) and the American Institute of Certified Public Accountants (AICPA). This is a timely and cost effective means of obtaining CPE hours for your reaccreditation.

CEIV(TM) Continuing Professional Development - The conference qualifies for Certified in Entity and Intangible Valuations™ (CEIV™) Credential Continuing Professional Development (CPD) credit.

Competitive Pricing - ASA continues to price the conference at an extremely low cost as a benefit to its membership and the community at large.

NASBA and Continuing Professional Education (CPE) Credit

The American Society of Appraisers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to eight (8) hrs.
Program Level: Advanced
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy




For more information, please contact Jazmine Bustillo at