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When: Wednesday, November 18, 2020

Price: Early (Prior to November 1, 2020)
$200 member; $250 non-member

Standard: $250; $275 non-member

Where: Virtual

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ASA Fair Value Virtual Conference - Fall 2020

The American Society of Appraisers is pleased to present the ASA Fair Value Virtual Conference - Fall 2020 to be held on Wednesday, November 18, 2020 online.

Range of Presentation Topics

The conference agenda will feature presentations from nationally recognized speakers who are profession leaders, covering a range of fair value measurement and valuation topics, as well as other current and future expected trends regarding the FASB, SEC and international accounting standards.

View our who's who list of presenting expert thought leaders and list of registrant companies.


All times are Eastern Daylight Time (EDT)

11:00am - 11:45am Current Issues Panel
  Carla Nunes, CFA, Duff & Phelps, LLC
  Jim Krillenberger, ValueKnowledge LLC
  Adam Smith, ASA, PricewaterhouseCoopers
  Paul Balynsky, CFA, CPA/ABV, Valuation Research Corporation
11:40am - 12:45pm Valuing Preferred with Differing Levels of Seniorities
  Amanda Miller, Ernst & Young, LLP
  Whitney Elkund, Ernst & Young, LLP
12:45 - 1:00pm BREAK
1:00 - 1:30pm Company Specific Risk Premium
  Alicia Grosman, PricewaterhouseCoopers
  Anthony Pumphrey, ASA, CFA, Valuation Research Corporation
1:30 - 2:15pm Impact of Recent Cases on the Fair Value of Technology
  Mike Pellegrino, Pellegrino & Associates, LLC
2:15 - 2:45pm Inventory
  Anna Mazover, KPMG
2:45 - 3:15pm Regulators Update - FASB, SEC, PCAOB
  Scott Taub, Financial Reporting Advisors
3:15 - 3:30pm BREAK
3:30 - 4:15pm Same Facts, Different Answers
  Bill Johnston, ASA-IA, Empire Valuation Consultants
  Ryan Gandre, ASA, CFA, CEIV, Stout Risius Ross, LLC
  Carla Nunes, Duff & Phelps, LLC
  Adam Smith, ASA, PricewaterhouseCoopers
  Jacquelyn Marsac, CFA, Valuation Research Corporation
4:15 - 5pm Bonus Session: Ask the Presenter Breakout Rooms
  In this optional bonus session presenters will be available in individual breakout rooms for an open Q&A with attendees. Cameras and mics will be enabled to allow direct interaction in a small group format.

Session Descriptions

Current Issues Panel: This panel will discuss a number of topics that are currently impacting practitioners including: the impact of COVID-19 and U.S. presidential elections on fair value measurements; incorporating uncertainty in cash flow projections impact of COVID-19 on cost of capital inputs; and recent trends in deal activity.

Valuing Preferred with Differing Levels of Seniorities: One of the key challenges in valuing preferred stock or common stock in complex capital structures is that the standard methods do not do a good job of capturing the required rate of return for the liquidation preferences, especially when the preferred isn't pari passu.  In this session, we will discuss the issues with the current models and present an alternative approach.  

Company Specific Risk Premium: This presentation will provide an update on the Appraisal Foundation Valuation Advisory being developed on best practices in the application of company-specific risk premia in the calculation of discount rates. Specifically, the presentation will outline the goals of the group, current guidance, broad considerations, and work to-date.

Impact of Recent Cases on the Fair Value of Technology: TBA

Inventory: In this discussion of inventory valuation attendees will learn more about understanding book value and applying the top down and bottom up valuation methods in practice.

Regulators Update - FASB, SEC, PCAOB: Several new financial reporting and auditing regulatory changes related to fair value measurement became effective this year, and developments at the FASB , SEC and PCAOB may lead to additional changes in the future.  The session will provide an update on these regulatory changes and potential changes.

Same Facts, Different Answers: When people give presentations they always seem to have all of the answers. However, valuation is not an exact science and requires much judgment. Understand better how perspectives can vary from leading experts in the field.

Why Attend?

Timely Updates on Topics of Current Interest - The topics represent leading edge topics selected for their importance to professionals that perform financial reporting valuations.

Nationally Recognized Speakers - This is an opportunity to obtain insights from many of the leaders in our profession. In all prior years, we've assembled rosters of nationally recognized speakers.

Practitioner Focus - This conference is focused on the needs of valuation and accounting professionals involved in the development and audit of fair value estimates. Insights can be immediately employed in your technical or business management of your professional practice.

Exceptional Networking Opportunity - With valuation practitioners from the leading accounting firms and top boutique valuation firms, this continues to be an exceptional networking opportunity.

ASA and AICPA Continuing Professional Education - The conference will provide continuing professional education credit by both the American Society of Appraisers (ASA) and the American Institute of Certified Public Accountants (AICPA). This is a timely and cost effective means of obtaining CPE hours for your reaccreditation.

CEIV(TM) Continuing Professional Development - The conference qualifies for Certified in Entity and Intangible Valuations™ (CEIV™) Credential Continuing Professional Development (CPD) credit.

Competitive Pricing - ASA continues to price the conference at an extremely low cost as a benefit to its membership and the community at large.

NASBA and Continuing Professional Education (CPE) Credit

The American Society of Appraisers is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to eight (8) hrs.
Program Level: Advanced
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy




For more information, please contact or (800) 272-8258.