ASA Blog

Message from the CEO

January 8, 2024

This past month I announced I will be leaving the organization to assume the role of CEO at the American Association of Clinical Endocrinology. I will continue my responsibilities at ASA until mid-February to facilitate a smooth transition. We have started the process with a comprehensive search for a new CEO with the formation of search committee and enlisting the services of the executive search firm Association Strategies, Inc, which is the same organization that found me, so I trust they will find another great leader for ASA.

During my tenure, our Society achieved significant milestones, including:

  • Successfully restoring the organization’s financial health, resulting in a positive balance sheet.
  • Navigating the organization effectively through the challenges posed by the pandemic.
  • Launching the industry’ inaugural COVID-19 News Portal for streamlined communication.
  • Facilitating the transition of the governance structure to a policy governance model.
  • Upgrading various technology platforms, including the association management system, learning management system, financial management system, community networking platform, and website.
  • Relocating ASA’s headquarters to a more suitable office space aligned with the organization’s future direction.
  • Strengthening relationships with valuation professional organizations in the US and globally.
  • Initiating an ASA brand awareness campaign to promote the organization and its members to those seeking appraisal services.
  • Establishing strategic partnerships with organizations outside the US to expand ASA’s global presence.
  • Revamping the member newsletter for increased relevance and engagement.
  • Launching successful publications for the appraisal profession.
  • Transforming and expanding the in-person educational platform into a thriving virtual e-learning platform.
  • Taking a leadership role in addressing unconscious bias in real property appraisal through profession-wide initiatives.
  • Updating membership categories and credentialing requirements to meet the evolving needs of the marketplace.

After accomplishing these major initiatives and achieving market leadership across diverse categories, I believe it is an opportune moment to transition leadership. I will be leaving ASA in a very positive position for the future. My last day with ASA will be in mid-February, and I will be working closely with ASA’s International President, Garrett Schwartz, headquarters staff, the international officers, and the Board of Governors over the next few weeks to ensure we are prepared for the transition. Until a new CEO is hired, the functions will be carried out by our senior management team of Chief Operating Officer Bonny (Price) Rogers, Chief Financial Officer Joe Noselli, and Chief Partnership Officer John Russell.

For complete details about ASA’s CEO transition and search view this month’s Message from the International President.

I sincerely appreciate the incredible individuals at ASA for their dedication, confidence, and support throughout the years. I will truly miss working with the outstanding staff and our dedicated members. 

Looking for past Message from the CEO updates by Johnnie White? Visit ASA’s online newsroom here.