5 Investment Tips for 2021: Moves to Maximize Your Membership ROI

January 4, 2021

Opportunistic members should act on these key activities to shore up their returns in the new year.

A new year brings new opportunities and now is the perfect time to plan how to make the most of your ASA membership for 2021. Here are the top 5 moves you need to make now:

1: Promote Yourself

As an expert, one of only a handful with your unique skill set and experience, it’s crucial you promote your credential and membership affiliation. The best way to do this is by participating in ASA’s Find an Appraiser online search tool. Did you know that thousands of consumers, referral sources and others are actively using this complimentary tool to research and hire appraisers like you? If you aren’t participating in this exclusive member benefit program or haven’t updated your profile in sometime, click here for details on how to.

2: Protect Your Bottom Line

No matter how well you do your job, you can still be sued, as explained by ASA Benefit Partner – Mercer. As an appraiser, you risk being sued every time your provide appraisal services. And regardless of how well you’ve done your job, you’ll spend valuable time and hard-earned money to defend yourself in a lawsuit. As an appraiser, your biggest challenge today may be finding liability insurance for which your practice area qualifies. ASA understands this and has partnered with the leading providers to help you protect your bottom line. For a complete listing visit ASA’s online Benefit Partners page.

3: Add a Specialty

Move ahead of your competition by adding a specialized skill. ASA offers many opportunities to earn specialty designations or certifications, including: Appraisal Review, Intangible Assets, Certified in Entity and Intangible Valuations™, Master Gemologist Appraiser®, Aircraft Valuation and Going Concern. Start your path to a new specialty, contact an ASA credentialing specialist today.

4: Appraise Your Career

Whether you work for a firm or yourself, managing your career is critical for long-term success. ASA’s Job Bank has the tools and resources designed especially for your needs. From free confidential resume posting to easy job search controls, e-mail alerts, online applications to a comprehensive resource portal with customized learning content, reference checking, resume writing and more, this valuable tool provides all the resources you need to appraise your career. Get started today!

5: Update Your Preferences

As a member of a thriving organization with many programs, products and services, the resulting communications about these offerings can sometimes be overwhelming, especially during peak seasons when you are at your busiest. Did you know you have full control over your ASA Electronic Communications E-Mail Preferences? With a few simple clicks, you can check which electronic communications you would like to receive, as well as “pause” communications by temporarily opting out of all non-membership messages. To update your preferences, log in to ASA’s website, click on the Edit Profile link and select Preferences.

Be sure to act quickly on these important investment tips now before the new year and its challenges overwhelm you. Taking a few small steps early on can help result in profitable dividends later.