A Message from the CEO

January 4, 2021
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ASA’s CEO letter to members and friends

Well, we made it! This has been a year for the ages, to say the least. However, the world going virtual did not stop ASA from providing education and member benefits to our members, or solidifying our association prominence worldwide. We closed out this unforgettable year by continuing our presence throughout various events and initiatives that will take ASA into the future with anticipation, inspiration, and innovation.

2020 was a transformative year all around. The year shed a light on discrimination and unconscious bias in the workplace and at home. As we move forward, I believe that it is important that we also continue our presence in ways that show where we stand in that effort.

To that effect, I was a co-moderator with AI CEO, Jim Amorin on two sessions of the Appraisal Foundation’s Promoting Trust for Fair and Affordable Housing program that took place December 8th.
The first session’s discussion, Exploring Recent Valuation Research, included the latest research on fair and affordable housing, racial discrimination, and bias in real estate and mortgage finance, as we reflected on considerations for real estate valuation.

During the second session, Recognizing the Past and Valuing the Future, we examined the history of structural bias regarding mortgage financing and its lingering impacts to the present day.

I’m happy to announce that our aircraft valuation initiatives have gained momentum. Earlier this month myself, and our Secretary/Treasurer Richard Berkemeier, ASA gave a live virtual presentation on an Overview of ASA Aircraft Programs to attendees in China.

The presentation included:

  • An overview of ASA
  • Details of the ASA Machinery and Technical Specialties discipline and the aircraft specialty program
  • An overview of the global appraisal industry
  • A review of industry standards (i.e. USPAP, IVS and other local standards) 
  • A comparison of ASA with other professional valuation organizations
  • A discussion on what sets ASA appraisals apart from other appraisals
  • ASA’s future plans in China

We had over 70 attendees registered for the program. Thinking globally within our industry is another key part in taking ASA into the future with prosperity. I want to thank everyone who attended, and Rick Berkemeier for presenting alongside me.

On December 3rd I participated in a virtual town hall exclusively for ASA's gems & jewelry members. At the event I spoke about the current state of the Society and attendees were able to then engage in Q&A with Gems & Jewelry Discipline Committee leaders and Board of Governor members about exciting new upcoming programs, products and services.

I provided a message of support on behalf of ASA along with other VPO leaders in collaboration with TAQEEM to G20 Summit attendees in Riyadh, Saudi Arabia.

“The American Society of Appraisers stands in support of the G20’s crucial role in empowering inclusive global economic growth. Together our shared goals will help shape and ensure continued opportunities for consumers around the world and the valuation professionals who service them.” —American Society of Appraisers.

On November 18, I participated in the EIC Advance event as both a leadership session track panelist and moderator.

I was the session moderator for the Reskilling, Upskilling and Future Proofing Our Industry discussion panel at the EIC Advance event. With the recovery process of the global pandemic on the horizon, it is important to ‘future proof’ the industry with new and innovative event models.

If 2020 taught us anything, it is that preparing for and adapting to the future is key in any industry, so I am proud to have been able to represent ASA in such a forward thinking topic at a prestigious event such as the EIC Advance.

In other news, I am pleased to announce that I was inducted into the digitalNow's Class of 2020 Leaders of Distinction. digitalNow brings together CEOs and volunteer leaders from some of the most influential professional, non-profit, and trade associations in America for a three-day summit that addresses the critical issues facing association leaders in the digital age, and content to help you lead digital transformation efforts at an association and advance your relevance in a COVID-19 worldI am honored to be inducted into such a front line community. We cannot deny that we are moving towards a new digital world, and this induction is not only an honor for myself, but for all of ASA as we remain current in our society’s new world environment.

I want to thank our members for making it through this unforgettable and, at times, trying year with us. As we enter 2021, I look forward with great anticipation of our joint success.

To read other important news visit my Message from the CEO column on ASA’s Blog, or follow me on Twitter @johnniewhiteCEO and LinkedIn: http://www.linkedin.com/in/johnnniewhiteceo for more ASA updates.