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Member Bio

Rebecca Apodaca, ASA



Contact Information:
688 N Coast Hwy #260
Laguna Beach, CA 92651
View address on a map

1 (949) 768-7110

Appraiser Profile:

Vintage Guitar, Electric guitar, Brass, Fretted, International, Orchestral, Printed Music, Percussion, Woodwind Instruments: Guitars, ukulele, mandolins, banjos, bass, trumpets, cello, sheet music, drum, sax, flute, clarinet, pianos, oboe, bassoon, Pro Audio, amplifiers, speakers, recording equipment, microphones, organs

 Appraisal Reports:                                  Consultations:

  • Estate Settlement                              *Appraisals Consultations
  • Donations - IRS Qualified                 *Research History Consultations
  • Insurance Coverage                          *Restoration Consultations
  • Insurance Claim                                *Sales Consultations
  • Dissolution of Marriage                     *Movie, Television, Scenes Consultations
  • Possible Sales
  • Celebrity Artist Value                       *Lectures *Interviews  *Writing      
  • Business Bankruptcy (Musical Instrument Inventory)

We travel to your location- Local - Nationwide - Global

We accept instruments shipped from all over the world

We can not give "value ranges" ie. "Ball Park idea"

Appraisal Credentials


 President/CEO/ Accredited Senior Appraiser/ Authenticator/ Expert Witness of Musical Instruments-Pro Audio, Brass, Fretted, International, Orchestral, Printed, Percussion, Woodwind and their related Accessories



2007: Appraisal Studies of Fine & Decorative Arts Certificate. The University of California Extension, Irvine, CA

1977: Musical Instrument Repair Technician Certificate, Orange Coast College, Costa Mesa, CA.

 1974: Undergraduate degree, with Honors, Music Major, Cabrillo College, Santa Cruz, CA.

 Additional Training and Skills

Pre-formal training started in 1960 in a family of musicians who worked on guitars. Personal training in repair from Bernardo Rico (BC Rich Guitars) Doc Kauffman (Fender/Rickenbacker.)

National Association of Professional Band Instrument Repair Technician Seminars (NAPBIRT) Attended 9 specialty classes. 

International Association of Music Merchants (NAMM) University Classes.  Attended over 60 classes in Marketing, Sales, Management, Fund-raising, Advertising, and Customer Service.

Speak, read and write English and basic Spanish. Ability to read some Italian, Latin, German, French, and Dutch including familiarity with musical terms in these languages.


2012- Present: President/ CEO/ Accredited Senior Appraiser/ Authenticator/Expert Witness Writer of Musical Instruments and their related accessories

 1978 - 2011: President/ CEO/ Appraiser/ Authenticator/Restorer of Musical Instruments. Founded A & D Music Incorporated. 33 years marketing, selling, repairing, restoring, renting and appraising of Pro-Audio, brass, international, fretted, orchestral, percussion, printed music, vintage and woodwind musical instruments.

 2008-2013 Freelance writer for music products industry. Monthly Column in Music & Sound Retailer Magazine, Appraisal Scene Investigation 21 issues, Shine a Light  13 issues  as well as current occasional stock articles.

2000: Musical Instrument Conservator, NAMM Museum of Making Music, Carlsbad, CA. Technical preparation of 400 instruments for display and exhibition as a contracted position. Continue to provide technician and consultation services on an as-needed basis.

2002- 2003: Music Coordinator, Flamenco Artist, Daniello De Laurentiis and his group Luna Loka, including performances for the Homeland Security Conference of 27 State Governors. St. Regis Hotel Dana Point, CA and World Series Party, Hilton Hotel Anaheim, CA.

1976 - 78: String/Brass/Woodwind /Percussion Technician, Los Angeles Unified School District. Performed musical instrument repair services for the world's largest instrument repair facility. Part of a team that maintained 30,000 instruments.  Repaired for retail stores


1996 - present: Apodaca has been appraising musical instruments for 20 years and has developed and maintained an extensive reference library of over 500 books, periodicals and videos. She belongs to various user groups via the Internet, including and Christie's, Julien’s, Bonham, Skinner auction houses. These appraisals have been used for Expert Witness work, Estate Settlement, Noncash Charitable Contribution, Insurance coverage, loss/claim, Private Sales, Bankruptcy. Apodaca initiated and completed the requirements to create the American Society of Appraisers first Musical Instrument Category in December 2011.

Appraisal Classes

The level one through four classes PP201 for Personal Property Valuation.

ART HIS X400, X400.1, X400.2, X400.3, MGMT X404.2   

Tool kits for Fakes, Frauds & Reproductions Class, UCI                         ART HIS X404.21  

Insurance, Appraisers and the Law, UCI                                                            MGMT X404          

The IRS Symposium          `                                                                                            2007 & 2008     

Expert Witness Class, Expert Witness Seminar                                               2007 ASA Conv.

Chicano Art Seminar, Classic Cars Seminar                                                                       2007 ASA Conv.

Business Machinery and Technology                                                                    2008 C.E.

Sharpening your Report Writing                                                                             2010 C.E.

Sharpening your Appraisal Tools                                                                            2010 C.E.

               Restitution of Art Looted or Otherwise Displaced During Wartime:       2011 C.E.

               Uniform Standards of Professional Appraisal Practice                                 
2008, 2012, 2014 C.E.

               Everything You Were Never Taught About Litigation Appraisal               2012 C.E.

               The Appraiser in Litigation: Skills in Expert Testimony and Discovery  2013 C.E.

               IRS CASE VALUATION WORKSHOP                                                                             2015 C.E.

 Large/Important Appraisal Assignments

Donation -Kennedy Center for Performing Arts, 56,000 piece Printed Music Library, S.     Simon

Donation- Dept. of the Interior- Composer, Irving Berlin’s transposing piano

Donation – celli & 10 bows from Pablo Casal’s Master Class Assistant, Adjunct professor

Insurance coverage - Grammy Rock Artists 419 rock band instrument collection

Insurance coverage for guitars of guitarist of Heavy Metal group Black Sabbath

Donation -Musician in the Library of Congress Washington D.C.

Private Sale -Second Solidbody Electric Guitar made in history.(Bigsby 1948)

Private Sale -Authentication and Appraisal of 1951 Fender Telecaster Electric Guitar

Estate Settlement- court ordered-. 300 pieces of printed music dating from 1825 -1978

(Included translation in German, English, French, Italian, Polish, Latvian and Russian)

Bankruptcy Court, Liquidation – Estate Settlement of 50 year old music store.



Apodaca has been successful in settling cases prior to the expense of a costly court trial. She has worked on both Plaintiff and Defendant sides.

(2015) Court Case (Defendant) for water damages to a violin repair and maker’s shop

(2015) Court Case (Defendant) Hypothetical Appraisal 100 year old rare Belgium piano, burned

(2014) Court Case (Plaintiff) for Dissolution of Marriage included $100,000 Guitar collection

(2013) Court Case (Defendant) on $600,000 on losses on guitar and Rock Band type instruments

(2013) Court Case (Defendant) on $110,000 on losses on guitar collection fire

(2012) Court Case (Defendant) for $100,000 in losses on instruments involved in San Diego Fire

(2009) Court Case (Plaintiff) for $40,000 total damages on cello for major Airline


American Society of Appraisers (ASA)

International Association of Music Products (NAMM)

SEAK Expert Witness

JurisPro Expert Witness

American Musical Instrument Society (AMIS)

National Association of Professional Band Instrument Technicians (NAPBIRT)

Los  Angeles Bar Association Expert Witness Listing  

Orange Coast College Advisory Committee, Musical Instrument Repair, 1975-1976

First member of Guitar Foundation of America (GFA)

American Music Conference (AMC)

Women International Music Network   (WiMN)


2015: NAMM Resource Center, Women Anthem Video -Influential women in music products

2015: Nominated for “Artist of the Year” City of Laguna Beach-contributions in music

2013: Nominated for “She Rocks” award for Women International Music Network WiMN.

2012: NAMM Oral History Inductee

2005: Nominated for Hispanic Woman of the Year, Hispanic Business Magazine.

2005: Milestone Achievement 25th Anniversary Award from NAMM's President, Joe Lamond.

1991: Recognized by Entrepreneur Magazine as one of the top five home-based businesses.


"Schalmei -Musical Adaptations to Historical and Social Change" American Musical Instrument Society Conference 2011, Musical Instrument Museum, Phoenix, Arizona

“Piano Technicians and the IRS” Piano Technicians Guild 2014, Fields Pianos Santa Ana, CA

 Selected Client List

ABC Movie "Stranger on my Land",  Los Angeles, CA           NBC Television Orchestra,  Burbank, CA   

John F. Kennedy for the Performing Arts Conductor           Oakley Sunglasses, Foothill Ranch, CA

Allen, R.C.  (Guitar maker) El Monte, CA                                      Orange County Performing Arts Center,

American Music Conference, Carlsbad, CA                                Pacific Symphony  Santa Ana, CA

Christie's Auction House,  NY, NY                                                  NAMM Museum of Making Music, CA

The Musical Instrument Museum, Phoenix, AZ(MIM)         Skirball Museum, Los Angeles


Instrument Restorations of Americana Folk and International instruments have included:

Americana 1920's Mando-Banjos, Banjos, Banjo-Ukuleles, Banjolin, Ukelin, Ukele

American 1864 Martin Parlour guitar, Bolivian Charangos, Chinese Flutes, Sihu, Hru

Czechoslovakian Tamboritza, English Lyon & Healy Harps 150 years old - 300 years old,

German Zithers, Grecian Bouzoukis, Japanese Biwas, Lebanese Ouds, Mesopotamia Guzles,

Mexican Vihuelas, Requintos & Guitarrons, and Russian Balalaikas.


Published Articles, written by Rebecca Apodaca

“An Urge to Merge”  AMIS Conference The Music & Sound Retailer Magazine Vol. 32 No. 8 August 2015

“NAMM Travel Tips”  NAMM website NAMM U published November 2014

“R.C. Allen Passes 1934-2014” Vintage Guitar Magazine Vol. 28 No.08 June 2014

“The U.N. of Musical Instruments” The Music & Sound Retailer Magazine Vol. 29 no. 7-July, 16, 2012

 Shine a Light” The Music & Sound Retailer Magazine Vol. 29 no. 1-January 15, 2012 January 15, 2013. 13 articles

"Cindalee Hall, President of RIC International" The Music & Sound Retailer Magazine Vol. 28 No. 8

"MIM is the Word" The Music & Sound Retailer Magazine, Vol. 27 No.6 June 15, 2010 COVER STORY

"Appraisal Scene Investigation", The Music & Sound Retailer Magazine, Vol. 27 No.4 -  April 15, 2010 - to December 15, 2011 21 monthly articles.

My Time at Summer NAMM, The Music & Sound Retailer Magazine, Vol. 25 No. 8, August 15, 2008

Visual-Radio-Television, and M.C. Artist Experience

2013: Radio Personality – KX93.5 Laguna Beach, CA –Co-host Lagunapalooza Fantasy Concert©

2007: Creator of Musical Instrument Artworks ©, assemblage sculptures made from instruments and found items. Exhibition, "Musical Re-arrangements" at Pure Color Gallery, Laguna Beach, CA.

2003:   Mistress of Ceremonies of Laguna Beach Blues and Jazz Concert

2002:   PSA for Sesame Street Musicworks, Australian Television

1990:   Good Morning L.A. – Interview subject

1989:   Dimension Cable TV Interview subject


Apodaca has been the interview subject of over 25 articles regarding her and her business including the Los Angeles Times, Entrepreneur Magazine, University of California Extension Newsletter, Laguna News-Post, The Register Newspaper, Music & Sound Retailer Magazine, Sunset Magazine, The Saddleback Valley News, American Society of Appraisers National Newsletter, The ASA Los Angeles Chapter Newsletter, Technicom National Association of Professional Band Instrument Technicians.. Piano Technicians Guild