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Member Bio

Robert B. Morrison, ASA, IA



Contact Information:
934 North Magnolia Avenue
Suite 199
Orlando, FL 32803
View address on a map

1 (407) 770-1280

Appraiser Profile:
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Summary of Experience

Mr. Morrison is the Founder and Managing Partner of Morrison Valuation & Forensic Services, LLC (MVFS).  He has over 10 years of experience in private industry corporate accounting and finance and over 25 years of experience providing valuation, forensic and litigation consulting services. 

Mr. Morrison holds the Accredited Senior Appraiser designation in Business Valuations from the American Society of Appraisers (ASA).  He is elected and serves on the ASA's Executive Committee and holds the office of International Secretary/Treasurer.  Mr. Morrison also is appointed to the Board of Directors for the International Institute of Business Valuator.  Previously, Mr. Morrison was a member of the Steering Committee of the Valuation and the Forensic Accounting and Litigation Services Section of the Florida Institute of Certified Public Accountants where he served as Chairman during 2005-2006.

Prior founding MVFS, Mr. Morrison served as a senior member and practice leader of three international public accounting firm consulting practices in the areas of financial analysis, forensic accounting, litigation support, business valuation and business damage evaluations.  In addition to his client service and practice administration responsibilities, he also served as a national instructor for internal technical training classes

Mr. Morrison is trained as a Collaborative Family Law Professional.  He has provided expert testimony regarding financial and accounting matters in federal and state courts and in arbitration proceedings.  He has served as the court appointed Special Master, Arbitrator, and Receiver; and in bankruptcy court as the court appointed Examiner, Chapter 11 Trustee, and specially appointed Chapter 7 Trustee.  Mr. Morrison also has served as an adjunct professor in finance at the University of Central Florida.

Business Valuation Credentials

Mr. Morrison is an Accredited Senior Appraiser and is an instructor and course developer for the American Society of Appraisers.  He also is elected as vice-chair of the Business Valuation Committee of the ASA.  He has conducted business valuations for federal income, gift, and estate tax; litigation; transactional; and financial reporting purposes. He was one of a selected few firm-wide business valuation reviewers and consulted with audit teams regarding hundreds of third-party valuations submitted by clients as audit evidence of fair value.


·         BS, finance - Miami University (Ohio)

·         MBA, finance concentration - University of Central Florida

Work Experience

·         Managing Partner-Morrison Valuation & Forensic Services, LLC, (2011-present).

·         Partner/Managing Director-RSM McGladrey, LLC (f/k/a Tedder, James, Worden & Associates): Valuation, Forensic Accounting and Litigation Services (1999–2011)

·         Managing Director-KPMG, LLP: Forensic and Litigation Services (1996–1999)

·         Senior Manager-Coopers & Lybrand, LLP:  Financial Advisory Services (1991-1996)

·         Workout Officer & Asset Manager-Pioneer Savings Bank (1989–1991)

·         Asset Manager-Cardinal Industries, inc. (1987-1989)

·         Manager of Finance-Morley Properties, Inc. (1984-1987)

·         Manager of Finance-General Mills Restaurant Group, Inc. (1982i1984)

·         Financial Analyst-General Electric, Inc. (1979-1982)

Professional Affiliations and Credentials

·         International Institute of Business Valuators (Board member November 2011 to present)

·         Accredited Senior Appraiser: The American Society of Appraisers (Chapter Treasurer 2001-2002;  Chapter President 2002-2003; National Instructor 2007-present; Course Development Subcommittee 2007-present; Business Valuation Committee 2008-present; International Conference Committee 2009 & 2010; Advanced Conference Committee 2010, Elected Vice-Chair 2011-present)

·         Institute of Business Appraisers

·         Central Florida Bankruptcy Law Association

·         American Institute of Certified Public Accountants

·         Florida Institute of Certified Public Accounts; Valuation, Forensic Accounting and Litigation Services Section (Chair 2005-2006, Vice Chair 2004-2005, Advisory Council 2007-Present, Steering Committee 2004-2007, Resource Council 1999-2004)

·         Trained Collaborative Professional: The Collaborative Family Law Group of Central Florida;