Through the efforts of the ASA Gems & Jewelry Marketing Team, the publication entitled Valuation of Gems and Jewelry published by The Appraisal Foundation has been added to The ASA Difference Marketing Toolkit located on ASA’s website.
This fourteen-page booklet speaks to the number of reasons why people may need a jewelry appraisal. It provides the basic definitions and elements of a credible appraisal, the appraisal process, the importance of appraiser qualifications and independence, and more. Although published several years ago and minor terminology has changed, its overall content is excellent and well-produced.
Members are invited to download and share by e-mail with clients or colleagues. Or download and have their local printer make copies to share personally. Permission courtesy of The Appraisal Foundation.
ASA’s Gems & Jewelry Marketing Team, comprised of Hannah Simmler, ASA (Chair), Mark Sandler, ASA, MGA®, Lauren Shoff, and Emily Frontiere, encourages members to help spread the word about why their credentials matter.
A complimentary printed copy of the publication will be handed out to registered gems & jewelry attendees at the 2023 ASA International Conference in New Orleans.