Intangible Asset (IA) Education  

ASA’s Intangible Asset (IA) educational program leads the valuation profession forward by awarding the only Business Valuation Intangible Asset Specialty Designation requiring evidence of competence in the valuation of intangible assets.

BV303 - Valuation of Intangible Assets and Special Topics

This four (4)-day course presents key principles and real-world applications in the valuation of intangible assets and includes internationally recognized guidance developed for the valuation of intangible assets in a financial reporting context including audit requirements for fair value matters. 

A partial listing of key topics discussed in the course include:

  • Intangible asset characteristics, identification, and recognition
  • Rolls and contributions of various intangible assets of a going concern
  • Valuation methodologies under the Cost, Marke, and Income Approaches to value
  • Market participant and entity specific assumptions to include in valuation models
  • Different types of projections and correct integration into intangibles valuations
  • Relief from Royalty Method
  • Royalty rate estimation based on licensing transactions and the profit-split method
  • Multi-Period Excess Earnings Method – theory and application
  • Differential value methods including With and Without Method and Greenfield Method 
  • Economic life estimates for intangible assets
  • Discount rate development for different intangible assets
  • Financial reporting guidance pertaining to developing fair value estimates
  • Rolls of the WACC, internal rate of return (IRR) and weighted average return on assets (WARA) 

The Need for Intangible Asset (IA) Education

Intangible assets are increasingly important to business success and value globally.  Increases in price to book value multiples of public companies reflects the greater role intangibles now play in value creation.  An understanding of intangible assets and their impact is required for many finance and valuation professionals.

Requirements to demonstrate technical expertise are also on the rise.  Valuation experts can fail Daubert challenges if they do not demonstrate the competence required to serve as a valuation expert.   Financial reporting valuations are one of the most frequently cited drivers of intangible asset valuations. Many appraisers may value intangibles for tax valuations for transfer pricing (IRC 482) or other tax reporting purposes and others focus on litigation assignments. For these appraisers, intangible asset valuation expertise and/or the knowledge of elements of intangible asset valuation theory can be key elements in developing and presenting a value opinion.

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