Any service can be replicated, leaving only the execution as a true differentiator. And your difference—your winning difference—is the reason people do business with you and not someone else. It sets you apart and makes you the best choice for your ideal client. The author shares three ways to find your winning difference and mentions multiple professionals ASA members will recognize who have excelled in creating extraordinary persona-driven brands.
Learn more about this topic by Rod Burkert as seen in the March 20, 2024, edition of QuickRead.
Read the complete article here.
Disclaimer: The views, opinions or examples included in the linked article are those of the author and do not necessarily reflect an official policy or position of ASA or its members.