Message from the CEO

December 6, 2023

This month, our strategic initiatives were centered around active participation in key appraisal profession events, the introduction of new educational programs, recruitment of new members, promotion of our innovative ASAConnect online community, and highlighting upcoming significant educational offerings.


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I, along with Past International President Richard Berkemeier and a distinguished panel of experts, engaged in a session on "How Connectivity Affects Aircraft Values" at the Corporate Jet Investor (CJI) Miami event.

Additionally, in collaboration with Membership and Chapter Development Manager Patrick Vann, I represented ASA at the AICPA & CIMA Forensic & Valuation Services conference. It was a valuable opportunity to connect with potential members and witness the active involvement of our current members as speakers.

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Furthermore, I had the privilege of participating alongside The Appraisal Foundation's President David Bunton, Smedmore Bernard, MAI, SR/WA, and Jessica Brown, RWA, in addressing future leaders in this profession at Morehouse College. Lastly, I engaged in a strategic discussion with fellow association executives during the American Society of Association Executives (ASAE) board meeting.


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ASA successfully hosted its inaugural Litigation in Valuation Conference, attracting over 100 virtual attendees. A special acknowledgment to our planners and sponsor, Marcum. Demand for this professional development topic continues with the offering of the one-day ASA/SEAK How to Excel at Your Expert Witness Deposition virtual course.


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Continuing our international branding effort, Phase Three of The ASA Difference will launch in January with a focus on "Why Join." The effort will feature the benefits of ASA membership focusing on ASA's professional designations, the multi-discipline aspect of ASA's membership, and more. To encourage new professionals to join, we are waiving the membership application fee and offering a prorated membership dues offer during this period.

Let’s Connect on ASAConnect!

In case you missed our announcement last month, ASA has initiated an exciting four-month promotional campaign until February. Through engaging e-mails and social media posts, we are encouraging members to actively participate in our vibrant online community, ASAConnect. GJ and PP members have already been subscribed. ARM, BV, MTS and RP members have been subscribed to their chapter and region groups, but will need to subscribe to their discipline group. Members are encouraged to take advantage of this valuable member benefit. If you haven’t yet used this, click here for everything you need to know.

Education Spotlight

We have a comprehensive schedule of upcoming classes, webinars, conferences, and events. Noteworthy mentions include:

For more updates and messages from the CEO, visit ASA’s online newsroom here.